The Story Behind

Tío Pablo

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Founded in 2006, Tío Pablo was named after Uncle Paul, as a tribute to a special and lovely man, who grew up in California during the 1930's.


Tío Pablo started with a temperamental and tiny machine, producing corn tortillas for specialty shops in the Auckland area.


Faine Alexander, founder, grew up in the San Francisco Bay Area, and has a passion for cooking with traditional Mexican flavours, in a new world way. By sourcing from Mexico, California and New Zealand, she has created both high quality and authentic products, extensively growing the Tio Pablo range to what it is now.


Tio Pablo is also the sole New Zealand distributor for La Morena, a Mexican manufacturer of high-end, canned refried beans, chillis and salsas, made the old fashioned way.

Products from both Tio Pablo and La Morena are gluten free and most products are also vegan. Both companies strive to use the highest possible quality ingredients in their products.

Tío Pablo now has a range of over 200 products, sold New Zealand wide.

Tío Pablo in the news

Supermarket News

"Best Cali-Mex"


Stuff New Zealand

"Five of the Best Hot Chocolate Mixes to try"

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Stuff New Zealand

"Recipe: Authentic Mexican Tacos"

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Farro Fresh

"Tío Pablo"

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Farro Feast Monthly

"The Story behind

Tío Pablo"